Website Development Case Study:
residential real estate agency “Med”(aka Honey)
The residential real estate market is growing and competition is fierce. It is no longer enough for realtors and agencies to do their job efficiently and know the market. In search of new customers, you need a modern website driving traffic to a landing page convenient for visitors and users.
We have already created more than one website for real estate agencies. So we applied our expertise to create an effective product to attract new customers.
From a design perspective, our mission was to create a modern, professional, and bold web design.
We identified all the customer’s requirements. We also analysed direct competitors – other real estate agencies in St. Petersburg – to create an advantageous website that stood out from the others.
We then created an information model to represent concepts and the relationships of the elements, such as the pages, buttons, and illustrations. Once the website design was agreed on with the customer, we proceeded to draft a web design and the layout.
We created a selling landing page with a short property portfolio linked to its full version on a separate page. We added a search filter to enable effective browsing of the catalogue.
We visually depicted how a client navigates the website. To build credibility and trust amongst the visitors, we added photos of the employees and customer reviews linked to social media, so anyone can validate the review authenticity by contacting the author.
We also integrated a map to display multiple available properties. By clicking on each property, users can see additional information about the layout of each apartment.
Additional tools to increase conversion: we added a call-back order form and an easy-to-use mortgage calculator that automatically lists available mortgage programmes within budget.
In addition to all of this, we created a company blog, allowing them to regularly post new blog articles.
We decided on a light-coloured website design. The simplified white-blue-grey colour palette is associated with innovation, professionalism, and reliability. There is a minimum of distracting interface elements so users are not confused when visiting the website to browse the catalogue and view a range of properties.
We also balanced out the website with high-quality photography.
The website of the real estate agency MED displays beautifully on multiple screen sizes, including on
The project’s unique feature was its property database with a large number of real estate listings – several dozen residential complexes and 30,000+ apartments. Listing them all online is time-consuming, complicated, and expensive. To solve this problem, we developed an algorithm that uploads data from a third-party aggregator to the website
To make everything work effortlessly, we did the following:
- Established daily synchronisation with the real estate service ESBN.ru to provide information about new buildings and apartments upon request.
- Converted the property pages provided by this service from XML into ready-made website pages so that each element would be aligned in the style of the agency.
- Designed and developed a complex element of the catalogue page using Vue.js
- Synchronised Yandex.Maps API and REST API from Umbraco CMS.
- Ensured the efficiency of more than 30,000 property pages and 200 pages with residential buildings.
USE THIS CASE STUDY
This website example can be useful for property realtors and real estate agencies with websites that do not generate enough leads. This project showed how to create a real estate website design attractive to buyers, and make it functional, convenient, and one that encourages visitors to get in touch.