Website development for a furniture company.
Since, in addition to the usual contextual advertising, 5DWood also wanted to promote itself with the help of SEO, we decided to develop landing pages within the site for each category of service, such as separate optimised pages for “Bedroom Furniture” and “Kitchen Furniture.”
They decided to make the functionality simple and clear, not overloaded with details, with an emphasis on high-quality illustrations.
The design was done in bright and dark-brown tones. The bright tones were for background elements, so that text was easily readable, and the dark-brown tones were for the interface, inserts, and blocks – aspects that should attract users’ attention.
The website correctly displayed on any device: computers, smartphones, and tablets. We adapted it for the mobile format, keeping all the necessary functionality.
We worked on this project in several stages. 5DWood first contacted us about a year ago, we then discussed all the details and proposed a budget version of the website development. The customer agreed but soon paused the project.
They then returned to our studio this year with more ambitious plans. We have reworked the original structure, made it deeper, and adapted it for SEO promotion.
The project used several technologies at once to solve different problems:
Node.js – development platform.
React – for building a web application.
Next.js – for SEO, server-side rendering of pages
MongoDB – for building a database.
Strapi – admin panel, content management service.
The peculiarity of the project is that this is an application and it runs continuously on the server. The application has a Service Worker, a feature that allows the application to run from the cache even offline. Also, on the mobile device, the browser has a function “add to home screen” which will install the site on the phone and will work as a separate application.
In the future, we plan to write optimised texts for the site that will help its promotion.